The Advantages of Owning a Bentley

There's too much empire building in, in the corporate world, where we just want to be bigger because bigger is better. I mean, what do you think is sold more like a Bentley or a Toyota? You can still be bleeding cash under that scenario. This is not product cost. This is every other cost of running your business. There's not a financial cost. Well, a financial cost, I mean interest and tax, which we'll get to in a minute. And also non-cash items like depreciation and appreciation. We're trying to kind of bring down to one, one line, one, one metric, one conversation. These are the operational costs. Exactly. So hold