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Annie Duke: When To Quit, Monkeys vs Pedestals & The Dark Side of Goals

Creator Lab - interviews with entrepreneurs and startup founders

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Monkeys and Pedestals

The Hyperloop is supposed to get us places really, really fast from New York to LA in like an hour or two. So a teller got pitched the Hyperloop and they then did a monkeys and pedestals exercise on it. And what they figured out was that there were two monkeys. The first was a regulatory one, which was just you're going to be going through all sorts of different townships, different states, different municipalities. They didn't even get to talking about the regulatory problem because they realized that in order to figure out if you could get people on and off safely and get that you'd have to get the train up all the way up to speed.

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