3min chapter

After Hours cover image

Is Retail Dying? Plus, How Are Companies Spending their Tax Cuts?

After Hours

CHAPTER

The Importance of Brand Identity in the Digital Age

I think the retail apocalypse you're right is about seeing so much space being unoccupied. In fact, it's massively overbuilt. The second thing is a number of those traditional retailers were highly levered up. You can't make the investments to actually transform yourself. And I think there's a non-trivial argument to be made that the folks who were bearing significant debt burdens should have died.

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