What Is the Category Entry Point of a Product?

Coro na is a metabolic super fuel. One thing that we've decided on, strategically, is to really focus the message on have it first thing in the morning. We want to be part of that moment in people's day. It feels like youre chopping off arms when you're not saying all the other thingssthat you want to say about how whey nd where or why to use your product. But i think that's the right decision isto, is to chop so that you can simplify and then just trust that y it really prouses the people that are really into it.