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#091 - Richard Shotton - Some Very Important Effects In Advertising
Modern Wisdom
How to Avoid Pickpockets
There's a, there's a, I saw recently on your Twitter that one about, um, beware pickpockets operating in this area. That actually tends to backfire because when people see that sign, they're automatic responses without thinking and tap their pockets. If you say, this area is danger for pickpockets, or you need to be more careful with your valuables, most people think it won't happen to them. It could have generalized finding of overconfidence. Ogilvy ran a campaign warning people about pickpockets where they used X pickpockets who'd kind of seen the light - Putpockets. They got the pickpocket to drop a little flyer
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