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Indian Premier League Cricket
Acquired
Evolving Media Rights in the IPL
This chapter explores the transformative journey of the Indian Premier League's media rights, focusing on the landmark $2.5 billion deal with Rupert Murdoch's Star network in 2017. It analyzes the effects of technological advancements, such as Reliance Jio's data accessibility, and Disney's strategic shifts amidst evolving viewer trends. The chapter also highlights the unique marketing strategies and the dual fan allegiance fostered by the IPL, alongside the recent financial milestones and broadcasting agreements shaping its future.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode