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Indian Premier League Cricket

Acquired

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Evolving Media Rights in the IPL

This chapter explores the transformative journey of the Indian Premier League's media rights, focusing on the landmark $2.5 billion deal with Rupert Murdoch's Star network in 2017. It analyzes the effects of technological advancements, such as Reliance Jio's data accessibility, and Disney's strategic shifts amidst evolving viewer trends. The chapter also highlights the unique marketing strategies and the dual fan allegiance fostered by the IPL, alongside the recent financial milestones and broadcasting agreements shaping its future.

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