S1E12: Hertz - Can It Survive Corona?
Strategy Simplified
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Hertz - The Challenges and Opportunities
In the 2000s and beyond, Hertz continued to face some operational challenges because they have a dual operating model. And so amidst all of these corporate changes, Hertz really didn't change its way of doing business. It invested some in technology, but we didn't see major changes. However, it did continue to grow in revenues. If we look at their financial statements, we can go to 2017. We see 8.2 billion in revenues. And then if we look at 2018, 8.8, and then in 2019, 9.1,. Those are all billions of dollars, by the way.
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