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Marketing Week Explores: B2B marketing and M&S’s ‘This is not just food’

The Marketing Week Podcast

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Emotional Marketing Versus Effectiveness

Two er years ago, we definitely would focused on e, the ease of opening an account. Now we're moving towards or emotionnd, i think we're currently, maybe 50 fiftty split. And for us, that's much ound dor members. All the four members are small business owners. They are pursuing their dreams. It it's an extremely rich source to use for our advertising.

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