2min chapter

Think Twice: Michael Jackson cover image

The Sound of Young America | 4

Think Twice: Michael Jackson

CHAPTER

The Motown Sound

The Jackson 5's early catalog was written by a group of in-house Motown songwriters who called themselves the corporation. The label prided itself on a kind of sonic consistency known as the Motown Sound. By the late 60s and early 70s, popular music had started to evolve with songs that had an overtly political message.

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