Sophia: I think from a business perspective, it is probably the best demographic to build a social network around. Nikita founded an app called TBH and he built it in 2017. He was three months into building the company and Facebook acquired it for $100 million. Jesse: In 2005, I started a high school version of Facebook. We were like, why would they ever hurt their brand equity by going into high schools? And we got it called the high list.

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