Harnessing Pinterest: Effective Marketing Strategies

Looking for a place to market your writing business where you may be able to be the only copywriter talking to your prospects? Pinterest may be the answer. Heather Farris, the go-to Pinterest Marketing Expert for a lot of service providers, course creators and others is our guest for the 409th episode of The Copywriter Club Podcast. She shared how to get started, how to find the right key words, and how to get clients off Pinterest and onto your mailing list (or buying your products). This is a good one. Click the play button below, or scroll down for a full transcript.   Stuff to check out: Heather's Website Heather's Pinterest Board The Copywriter Club Pinterest Board The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob Marsh: It doesn’t matter how good you are as a copywriter, if your ideal clients can’t find you, you won’t have a lot of work that you really enjoy. In fact, if clients can’t find you, you may not have any work at all. Copywriters have been solving this get-found-by-clients problem in a lot of ways. They’re on Instagram posting photos and reels. They’re on Linkedin sharing client success stories and thought leadership. They guest on podcasts like this one, sharing their frameworks and processes to attract the clients they want to work with. But the problem with all of those platforms is that there are literally thousands of other copywriters doing the same thing—trying to get attention and connect with the clients they want to work with. What if you could attract clients from a search engine that’s been around for years, but it ignored by almost everyone? Hi, I’m Rob Marsh, one of the founders of The Copywriter Club. And on today’s episode of The Copywriter Club Podcast, I’m chatting with Pinterest Marketing Consultant Heather Farris. Her title gives away the answer to the intro, but Heather has been helping service providers connect with their ideal clients on Pinterest for years. As you almost certainly know, Pinterest is an image based search engine with almost 500 million active monthly users. And some pretty easy-to-use tools for finding keywords so you can connect with your ideal clients. Now I’ve always thought of Pinterest as a place to find cool images, but clients? Heather set me straight and not only will you like this interview, but I’m guessing more than a few listeners will use what Heather shares to find their own clients on Pinterest.  Before we jump in with Heather… If you’re listening to this episode when it goes live, The Copywriter Accelerator is open now for the only time this year. The Accelerator is our 8-part, 16 week program that helps you build a successful freelance business whether you’re a copywriter, a content writer, or you use your writing as a strategist, a social media specialist or something else. You’ll learn how to position your business so clients want to work with you. You’ll learn what it takes to create successful products and services that solve real client problems that client’s can’t wait to buy. You’ll learn the various ways to price what you do so you get paid for the value you create, not the time that you work. You’ll set up the right processes and learn how to manage clients. You’ll get more than 29 different ideas for ways to get yourself in front of the clients you want to work with, and you’ll take the first steps toward creating a brand that resonates with you and the people you want to work with. Many of the copywriters who have gone through The Accelerator have gone on to build six figure businesses—many have even been on this podcast… like Justin Blackman, Chanti Zak, Zafira Rajan, Kirsty Fanton… the list goes on. If you want to use the strategies and ideas that helped them in your own business, go to TheCopywriterAccelerator.com now. It’s open for three more days, then closed until next year. And who knows... maybe forever. And now, let's go to our interview with Heather Farris.