3min chapter

HBR IdeaCast cover image

Setting AI Projects Up for Success

HBR IdeaCast

CHAPTER

Balancing Speed and Effectiveness in AI Projects

This chapter explores how big companies tackle the challenge of balancing the need for fast experimentation and failure with the ethical considerations and brand reputation involved in AI projects. The recommendation is to foster a culture of continual experimentation, create an infrastructure for rapid testing, and involve a pool of volunteers to try new versions of the product without risking the brand image.

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