Kristin Lemkau (JP Morgan Chase) | Chase What Matters to The Consumer
The CMO Podcast
00:00
The Power of Brand Alignment
I've never done a Super Bowl spot. Not in this job now. Why not? You know, I don't know that it was purposeful. It didn't fit within business need at the time. We weren't doing a product launch or anything that really aligned to it. So what's your favorite Super Bowl ad of all time? The one that really hit me was the HQ ad two years ago. Do you remember this ad? Say more. They bought a 15 and they ran a user generated piece of a woman winning HQ - she loses her mind and she's won $11. And then it went quiet and it just had the HQ logo at the end.
Transcript
Play full episode
