What an Amazing Story, Kyle?

I've been following it mostly as a consumer. We usually track, let's say, when COVID starts, we start collecting a bunch of information on that. So I don't have as much to say as I usually would on certain kinds of topics. But one of the things we do study is the virality and the sort of collective behavior. The misinformation all by itself is interesting in that you have top down misinformation. And then you have this sort of bottom up too that happens that can then get picked and pulled.