CRO Kevin "KD" Dorsey on creating, developing, and deploying playbooks
Topline
Mastering the Sales Playbook
This chapter explores the intricate process of developing a sales playbook for post-sales teams that lack an existing framework. It emphasizes the importance of observation and practical training methods, advocating for structured onboarding and continuous practice to enhance team performance. The discussion also highlights the need for regular updates and collaboration based on the analysis of top performers to foster effectiveness and engagement within the sales framework.
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