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Laurent Rossi: ‘climbing the mountain’ with Alpine

F1: Beyond The Grid

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Are You Enjoying Building the Brand of LP?

Luca de Mayo says he would not change his job for anything in the world. The F1 boss has a very precise objective, which is to make a successful brand. Luca's objectives include developing both Formula One and motorsports as a whole. "I cannot get to the objectives with a sign for Alpene by simply focusing on one or the other"

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