2min chapter

F1: Beyond The Grid cover image

Laurent Rossi: ‘climbing the mountain’ with Alpine

F1: Beyond The Grid

CHAPTER

Are You Enjoying Building the Brand of LP?

Luca de Mayo says he would not change his job for anything in the world. The F1 boss has a very precise objective, which is to make a successful brand. Luca's objectives include developing both Formula One and motorsports as a whole. "I cannot get to the objectives with a sign for Alpene by simply focusing on one or the other"

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