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Mailchimp: The $12 Billion Email Giant
Founder's Journal
Malchimp's Ascent as a Business
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Maelchimp was the first advertiser with serial. Cerial is what i consider to be the creator of pod castings renaissance over the last five years. This advertisement became notorious because the person who did the adred mispronounced mal chimp as mail kimp. It ended up getting a ton of press on late night t v shows. And chip ended up literally registering mail kimp dot com to re direct to mael chimp dot com.
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