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Sky Aave Force and the DeFi Renaissance | Stani Kulechov & Rune Christensen

Bell Curve

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Evolving Brand Strategies in Finance and Crypto

The chapter examines the evolution of branding strategies in the crypto and financial sectors, focusing on engaging diverse audiences through playful identities. It highlights the shift away from traditional finance aesthetics to a more approachable style aimed at attracting a younger demographic.

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