4min chapter

The Marketing Companion cover image

What the “Whole Self” Movement Means to Marketers

The Marketing Companion

CHAPTER

The Upsides and Downsides of Having Our Identity to Our Work

Keith Richards: I reflect Keith probably almost every day about my intent. And you know, why do I do things and am I doing things for the right reason? He says we come from centuries of our work tied to who we are in a tribe or group. This has huge implications on our mental health, he says. The author's new book is "The Purpose Driven Life"

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