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What the “Whole Self” Movement Means to Marketers

The Marketing Companion

CHAPTER

The Upsides and Downsides of Having Our Identity to Our Work

Keith Richards: I reflect Keith probably almost every day about my intent. And you know, why do I do things and am I doing things for the right reason? He says we come from centuries of our work tied to who we are in a tribe or group. This has huge implications on our mental health, he says. The author's new book is "The Purpose Driven Life"

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