009: How Direct Response Marketers Monetize Social Media
The Marketer's Mind with Todd Brown • Marketing Topics That Push the Boundaries
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How to Deal With Third Party Platforms
For all of these free platforms, we don't own them and they can disappear tomorrow. The only way that you've got a way to control the people that you want to be able to nurture is to get them onto your email list. And nobody can take that away from you unless you decide to stop paying your monthly fees. If Twitter hypothetically got sold, that they decided that they were closing their doors, whatever, right? That channel is gone.
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