How Creative Influences Recorded Future

Tom Wentworth is CMO at Recorded Future, a $250m+ revenue high growth cyber security company. Prior to Recorded Future Tom was CMO at Rapid Miner and CMO at Acquia. We talk about:

- Running marketing at 1,000 person company doing $250M ARR
- The breakdown of Recorded Future's 45 person marketing team roles & responsibilities & goals
- RF's marketing operating system, campaigns, themes, and running plays quarterly and annually
- Managing up, working with the CEO, and why "if you don't have a plan you'll be given one"
- Why he hates category creation
- Why he doesn't like spending budget on agencies
- Why middle management is important to scaling marketing
- Why RF built a news organization, how it works, hiring top journalist, how it fits within the marketing org, what they report on, doing millions of pageviews/month
- And more

Send guest pitches and ideas to hello@exitfive.com
Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/
Exit Five on Twitter: https://twitter.com/exitfiveco

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Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.

This episode is brought to you by Zapier. Zapier empowers anyone to automate their work across 5,000+ apps, so that every person and business can move forward at growth speed. We power over 2.2 million businesses, from startups to Fortune 100, and we’ve been doing it for over a decade. Learn more + get started for free at zapier.com

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
• Visit hatch.fm to learn more