145: 8 Business Secrets Every Content Creator Should Know (Patrick Bet David)
The Think Media Podcast
Make the Channel About the Mission, Not My Personality
If you're trying to be an individual brand alone, it's not the mission, it's got to be around you and your personality. People connect emotionally to a mission. Steve Jobs would say, I don't care what Spotify charges. We think different. You use Apple because of this. So Apple has lost the mission and the vision. It's become a little bit more logical. The younger generation is not saying I want to go work for Apple. What's the younger engineers who they didn't want to work for? One guy. Elon Musk.
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