Fintech Insider Podcast by 11:FS cover image

757. Insights: Can financial services change how people think about money?

Fintech Insider Podcast by 11:FS

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Shaping Consumer Behavior in Financial Services

This chapter explores the challenges and strategies in shaping consumer behavior in the context of financial services, emphasizing the success of starting with the customer's current situation and implementing small behavioral changes for significant outcomes.

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