Eddie Bernays, Vinnie to Hair Nets

"All my best prongs to success is Vinnie to hair nets," says Colin Jost. "As evil as he was, he was a hard worker." Eddie Bernays would not attack something with one idea and come at it from all these different angles. He identified artists as the special pleaters in this case,. So we went to some leading artists and said, hey, don't you think hair nets make women look beautiful? And they're like, oh, God, no, have you seen a woman in a hair net? Are you out of your mind?"