This chapter discusses the reasons why it makes sense to sell a company, including when things aren't working out anymore, when it's beneficial to join a bigger player in the industry, and when a great offer is received. They also share their experience with the acquisition process and how their company, Our Future, aligned with Morning Brew and the synergies that came from the acquisition.
Episode 16: Michael Sikand (@michaelsikand) and Simran Sandhu (@_simmy_) share the story of how they started Our Future, the #1 source of business for GenZ. After building a massive following on TikTok and garnering millions of views on their short-form explainers, they were acquired by Morning Brew. But post-acquisition life only brought a new set of challenges. Learn about the considerations and consequences of selling your business from these young and talented entrepreneurs.
Timestamps:
(03:01): Intro
(09:58): Attracting investors
(13:55): Managing expectations
(17:32): Unlocking synergies with your new partner
Links:
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