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Is There a Crisis in the Market?
I worry about what would happen if the internet collapsed or the undersea cable got cut and suddenly we were, you know, it's like, how we become too reliant on a system that is going to or could potentially. I think one really interesting one is we actually expect in the next few years that privacy regulations will become stronger and stronger. And then they'll just discover to their horror that ads are just as effective as they always have been. It begs into question what all of this data collection has been for. That's the kind of thing I think we really bring about a crisis in the marketplace,.