How to Build a Better Brand Identity

The moral of the story was how we how sometimes when we're in our brand personality building or our branding strategy strategizing for our branding strategy we sometimes may try and then fit our product line to also make sense to. If something doesn't make sense can we make sense of it if that makes sense? The second lesson here is why understanding the buyer and doing in-depth competitor research is really really important for you to find a gap in what's missing so that you can fill that gap with something like amazing.