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How did Manyavar become a 30,000 crore company? : ft. Vedant Modi CRO Vedant fashions

Indian Business Podcast

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Retail Location Strategies in Fashion

This chapter explores the strategic methodologies employed by a leading fashion brand to select retail locations, differentiating between wedding and non-wedding markets. It highlights the use of data-driven analysis, footfall insights, and a preference for leasing over purchasing to enable rapid expansion. Personal anecdotes illustrate the speaker's early business experiences and the importance of family discussions in shaping their entrepreneurial mindset.

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