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Making a Profit and Addressing Social Issues
Ben & Jerry's has a policy where the highest paid employee couldn't earn more than five times the salary of an entry level worker. You also had like day care, and you did college tuitionat and a bunch of things, profit sharing. Is that what you mean when you say you wanted to try to do business differently? That's part of it, but i think the more critical part of it is using our business to address social issues through the very fabric of our business.