The Strategy to ESCAPE Competition and Build Creative Monopoly for Challenger Food and Drink brands - Alex Smith
HUNGRY.
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The Importance of Serendipity Over Strategy
Camilla said serendipity over strategy. Strategy is just this woolly like word about your plan to achieve a certain goal, but that's completely unhelpful. It doesn't tell you anything. So then the question becomes, okay, so therefore your strategy has to be the thing that’s going to make you do that. Then we have to ask the question, all right, well, what is that thing? And you got to take it back to the very basics of what is business, right? All businesses, all any businesses is a system to deliver value and then then receive value in exchange,. And on that basis, the more value you give, the more
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