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How to Reduce Emotional Friction
People pursue the path of least resistance when it comes to their emotions. Lawrence cites the example of a challenge faced by us army recruiters. Many people sign up for dating web sites, but then drop out because they find the process to be emotionally draining. In 19 84, new york state became the first state to pass a mandatory seat belt law. Even though the move would eventually save tens of thousands of lives, many people were initially outraged. The question here is whether we have the right judgment to turn to the citizens of the state on this issue.