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8. Messaging Strategies To Engage Prospects

Practical Prospecting

CHAPTER

Personalized Emails

A good personalized email should at least get two looks, right? If I write a good email, I'll see they open it. And this happens all the time. So what I like to do is just bump that email one more time with something like any thoughts or just a short snippet of a case study maybe. That tends to be my highest response email because again, people will see it for the second time and be like, no, not relevant but let's set up time to talk.

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