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Bloomberg Businessweek

CHAPTER

The Rise of Online Film Communities

This chapter explores the evolution of online communities with a focus on affinity-based platforms like Letterboxd that gained popularity during the pandemic. It highlights how these platforms facilitate engaging discussions around films and showcase the influence of contemporary cinema on user interaction. The chapter also delves into the monetization strategies of Letterboxd and future plans for live engagements with filmmakers, reflecting the dynamic nature of film discourse in digital spaces.

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