Rattle & Pedal: B2B Marketing Podcast cover image

REPLAY-Why Professional Services Firms Can’t Innovate with Rita McGrath and Ron Boire

Rattle & Pedal: B2B Marketing Podcast

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Intro

This chapter tackles the challenges professional services firms encounter in innovation, emphasizing the pitfalls of assumption-driven initiatives. It advocates for small teams and agile testing environments as key components for successful innovation, moving away from traditional large-scale planning.

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