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What this 3-time founding team did differently to find product-market fit faster — Jessica McKellar, CTO of Pilot

In Depth

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How to Launch a Startup

If your plan is to try to build an enduring company, one that can be independent for a long time, you need to tackle a market that's low enough. Launches are opportunities for some press moments that are useful as part of the social proof of pilot but they don't really move the needle on your metrics. For pilot, it's like deliver a service people love so much that they stay with us and tell their friends who then become pilot customers. And that's how our revenue grows.

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