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The Second Side of the Coin - Cash and Profitability
In the early stages of a business, what you're optimizing is kind of runway or burn rate. But as you go from that early slash like pre-product market fit to product market fit to that growth stage you start to care about those metrics too. So things like LTV or like the LTV to cash ratio or like the cash payback period are important for public markets investors when they want to drill down on success levels.