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3min chapter
Ep 481: Scaling Brand Awareness: BYLT’s Playbook for Upper Funnel Marketing (ft Mike Tyson!)
DTC Podcast
Enhancing Advertising Efficiency Through Data and AI
This chapter explores backend attribution in top-of-funnel marketing and the role of SaaS platforms like Motion and Northbeam in improving advertising effectiveness. The discussion also includes the use of ChatGPT for generating ad copy and the potential for AI to enhance budgeting processes in the future.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode