Navigating Opinions, Data, and Leadership Challenges for CFOs

Today CJ welcomes back Jim Cook, a renowned coach to chief financial officers throughout Silicon Valley via his company BenchBoard Advisory -- and a co-founder of Netflix. Jim takes us through a number of frameworks for decision making and communication, including the three eras of CFO requirements, the concept of disagreeing, but still committing as a management team, challenging the problem, not the person, how the most valuable skill CFOs can learn is communication, the leadership SECS talk, and much more. If you’re looking for an ERP platform, check out our sponsor, NetSuite: https://netsuite.com/metrics

—

PSA: Run The Numbers has a new Spotify and Apple show link. Follow the links to subscribe and ensure you'll never miss an episode

Apple: https://podcasts.apple.com/us/podcast/run-the-numbers/id1723787140

Spotify: https://open.spotify.com/show/0zQCkklNnVgMD364kCW5SV?si=7fa9ea2d53ae404a

—

SPONSORS:

NetSuite provides financial software for all your business needs. More than 37,000 thousand companies have already upgraded to NetSuite, gaining visibility and control over their financials, inventory, HR, eCommerce, and more. If you're looking for an ERP platform ✅ NetSuite: https://netsuite.com/metrics and get a customized KPI checklist.

Attio is the next generation of CRM. It’s powerful, flexible and easily configures to the unique way your startup runs, whatever your go-to-market motion. The next era deserves a better CRM. Join OpenAI, Replicate, ElevenLabs and more at https://bit.ly/AttioRTN

Maxio is the only billing and financial operations platform that was purpose built for B2B SaaS. They're helping SaaS finance teams automate billing and revenue recognition, manage collections and payments, and put together investor grade reporting packages. 🚀 Request a demo at www.maxio.com/runthenumbers for 10% off your first year.

Thoropass provides complete compliance management, continuous monitoring, and security audits through intuitive software and expert guidance – allowing you to do business with confidence. Learn more: https://bit.ly/Thoropass 🔒

Tropic is the next-generation Procurement Platform that’s helping modern CFOs take control of their budgets and bottom line. By combining approval workflows, supplier management, and pricing benchmarks all in one place, Tropic makes savings opportunities easy to find and act on. 🌴 Visit www.tropicapp.io/metrics to learn how.

-

FOLLOW US ON X:

@cjgustafson222 (CJ)

@cookflix (Jim)

@turpentinemedia

-

TIMESTAMPS:

(00:00) Introduction: The Power of Data-Driven Decisions

(02:32) Sponsor - Netsuite | Attio

(04:46) The Return of Jim Cook: A Masterclass in CFO Communication

(07:06) The Four C's of Teams: A Framework for Decision Making

(16:40) Sponsor - Maxio | Thoropass

(23:29) The Three Eras of a CFO: From Ownership to Leadership

(26:10) The Five Steps to Ownership

(31:20) Sponsor - Tropic

(32:33) Communication> Who is in the room?

(37:16) SECS Talk 

(40:10) Being Comfortable in Silence

(40:40) 3 Things Humans Remember 

(48:00) Captain of Three Ships: Relationships, Partnerships, and Leadership

(49:06) Wrap

Seven Frameworks Timestamps:

(23:29) The Three Eras of CFO Requirements 

(07:03) The Four Cs 

(26:10) The Five Ownership Steps 

(32:33) Communication> Who is in the room 

(37:16) SECS Talk 

(40:40) 3 Things Humans Remember 

(48:00) Captain of Three Ships