6min chapter

How I Built This with Guy Raz cover image

Dude Perfect: Cory Cotton and Tyler Toney (2021)

How I Built This with Guy Raz

CHAPTER

Navigating Growth and Partnership in Content Creation

This chapter explores the development of a content creation business through strategic brand partnerships, highlighting the significance of professional editing for success. It recounts the challenges faced in contracts and sponsorships, especially with Nerf, and documents the evolution towards a cohesive creative workspace that embodies their brand identity.

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