How to Build a Profitable Sass Company?

Before we go to the next slide, just, aud o, curiosity, stand up in the room. If you're currently running, you your founder of a sophware company, stand up. Don't rase you hands. Stand up. Ok, so i love how ker, we really want to curate this event. You guys are all operators. Yav,. upside you're on the cab table. Yav, equity. That's a good ew. Now, sit down. So, henry, take us into this deal, right? Explain first what a secondary is, how the opportunity came about in 20 12 and how you negotiated this loiye.