The Most Effective Way to Communicate a Strategy Is Through Storytelling

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I'm curious to get another dimension of story that I wonder your thoughts on which is, once you have a strategy you have to propagate it in an organization. And sometimes I think the most effective way to do that is not putting it on posters or little note cards people have. Do you have experience on that or thoughts on how once we have the strategy. And then you've communicated and you story to actually motivate people to align to that strategy.

As Professor Jesper Sørensen sees it, a winning strategy is the result of conversations, not commands.

Sørensen says strategy can be directed from the C-suite, but it doesn’t have to be. “Lots of great strategies are discovered,” he says, “they're discovered because the leaders were able to listen to their frontline workers or their frontline managers.” A more iterative approach, says Sørensen, helps companies adapt their strategy to an ever-changing landscape.

In the latest episode of Think Fast, Talk Smart, Sørensen joins host and lecturer Matt Abrahams to discuss how organizations can use better communication to craft better strategies.

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Additional resources:

Making Great Strategy: Arguing for Organizational Advantage, by Jesper B. Sørensen Glenn R. Carroll

Class Takeaways: Crafting and Leading Strategy: Five lessons in five minutes — Professor Jesper Sørenson teaches how to create and implement a successful business strategy.