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3min chapter
The Devil’s in the Details: Why Metrics Matter, with Peter Mahoney
The Marketing Millennials
Introduction
This chapter focuses on the importance of setting and tracking measurable goals for marketing campaigns to drive sales. It also features an interview with Peter, who shares his unexpected journey into marketing and his role as the head of marketing for a division of a public company.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode