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What Dos Thofahion Can Do to a Brand?
I think the biggest challenge that is going to come to having like this constant churn rade is actually what i would call brand value. I wouldn't necessarily say network effect, but essentially, you have community s that think something is cool and then if a brand plays it right, it operates as the signalling mechanism with rickle effect. And so i think we're going to see, didgley native brands really come in, especially in the next couple of years, to challenge the existing luctr incumbents in ways that they've never been challenged before.