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#131 - The Companies We Would Buy and Fix and A Multi-Million Dollar Rapper Snack Business

My First Million

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Revamping Legacy Brands

This chapter focuses on the challenges and opportunities involved in revitalizing established companies, with specific attention to Tootsie Roll and its marketing strategies. It discusses innovative ideas for modernizing traditional snacks, exploring how to engage younger consumers through contemporary branding methods like social media marketing. The conversation also touches on broader trends in the candy and snack industry, including the potential for celebrity collaborations and the necessity for fresh leadership in legacy brands.

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