Spotify is doing all it can do to lure Indians into the streaming giant's net. It has got special mini plans for India. The pay only 7 rupees a day using UPI kind. But even this isn't an easy market to crack for audio streaming companies. Nearly 7 out of 10 music lovers in India still download music illegally.
In today’s episode for 24th March 2023, we explain the larger implications of the Spotify India and Zee Music face-off.