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Two of the UK's up-and-coming managers talk about modern management, and using direct to fan strategies, NFTs, and TikTok

Music Ally Focus

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The Pandemic of Direct to Fan

Pascal: "It's just interesting for an artist to be able to have a more direct relationship with someone who loves their music and loves them as a brand" He says that now, because everything is so readily available everywhere, offering very special access, special services and products to fans are just so much more interesting. Pascal: "I think recently we did like a movie screening where we invited a bunch of N.E.'s fans down to kind of hang out with her ... It was a really useful exercise"

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