114. How to Brand a Podcast
Kiss My Aesthetic Podcast
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How to Market Your Podcast to Your Audience
Think about the things that are really relevant to your podcast or that would make sense for your audience. For Erica's, like sourcing a belt bag similar to the Lulu women fanny pack belt bag and doing the branding on something like that could be fun. You're extending the experience of what they're listening to to the thing that they're actually wearing. And instead of just putting the podcast logo all over everything, I'm really trying to encourage her and her other podcast clients to consider those like catch phrasey, inside jokey kind of language that language that you have with your audience is brag worthy.
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