$3.6 Billion Dollars Worth Of Business Knowledge In 75 Minutes
Simon Squibb
Niche Strategies in Wearable Tech
This chapter focuses on addressing problems within niche markets, especially in wearable technology for athletic performance. It emphasizes the importance of targeting underserved sectors and understanding consumer needs to carve out a unique market position, using WHOOP as a case study. The discussion highlights the value of thorough research, expert engagement, and the significance of product identity in fostering brand loyalty and growth.
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