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14. What can we learn from Shell’s purpose journey?

Future Proof

CHAPTER

The Purposeless Strategy

We want to be a naver imigens energy business by 20 50 or sooner, in step with society. It also means capturing and storing any remaining emissions using technology like carbon capture and sequestration. This supports the more ambitious goal to tackle the u. And paris agreement which is to limit the rise of the global average temperature to one point five degrees celsius. But idting. One other fundamental aspect of our nedzer emissions strategy is to make sure that we recognize the differences in sectors. The challenge in aviation is different to challenge in shipping. Its different to commercial road transport. By tackling it sector by sector, we're able to have more specificity on what the sector needs

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