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PK 231: Understanding Personal Branding

Pencil Kings | Inspiring Artist Interviews with Today's Best Artists

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How to Build a Personal Brand

I think the biggest thing for most of us is to pay attention as I'm talking about why you need to build a personal brand. Most of us are afraid that we're just going to blend in with everyone else or we need to be able to get all the jobs. But what we're really doing is creating opportunity by eliminating the competition. So building a personal brand is about eliminating the competition and rising above your competitors, being front of mind for your clients.

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